Iverson Continues Implementation of SLOTMaster Graphics and Cashless on Holland America Fleet

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Iverson Continues Implementation of SLOTMaster Graphics and Cashless on Holland America Fleet

New Capabilities to be Implemented on Holland America’s Neiuw Amsterdaam in June, 2010; Fifth Holland America Ship to Deploy New Capabilities

10 April 2010, Philadelphia, USA

Iverson Gaming Systems, Inc. said it will implement its advanced SLOTMaster Graphics and Cashless capabilities on Holland America’s Neiuw Amsterdaam in June 2010. The new installation follows similar installations through 2009 on four other Holland America ships: the Maasdam and the Zaandam (February, 2009), the Veendam (March, 2009) and the Rotterdam (October, 2009).

Iverson Gaming President Joanne W. Iverson commented, “We continue to roll-out implementation of our advanced SMGraphics and Cashless capabilities across the New Holland fleet, as well as other leading brands in the Carnival family. We know that cruise gaming guests on the Neiuw Amsterdaam will enjoy a better gaming experience and be better informed via our SMGraphics technology about the rich range of opportunities to enjoy their cruise experience both in the casino and beyond.”

Iverson said its SLOTMaster Graphics (SMG) technology brings new capabilities to slots by enabling delivery of rich media content and other transaction capabilities, helping players enjoy both gaming and other amenities. SMG’s new, flexible touch screen graphics display system enables casinos to offer numerous new player features and services on their slots, including:
- Streaming video including telecasts and simulcasts (racing sports, boxing, football and other sports book related games)
- Invitations to join the casino’s players club and the benefits and incentives for joining (ability to include a “request host” button so they can sign up at the slot)
- Countdowns to alert players when the casino is closing so they can complete play
- Point redemption at the slot
- Casino promotions of all kinds

Iverson EFT/Coinless provides the platform to enhance player experience through seamless EFT-based access to player accounts and quick transfers to allow play to continue without stopping for cashier visits. As EFT/Coinless is deployed, cost savings and improved profitability can be achieved as coin hoppers and other slot apparatus and associated maintenance is reduced or eliminated.


About Iverson Gaming Systems
Iverson is among the fastest growing providers of innovative and cost effective gaming management solutions to the gaming industry. We serve gaming customers globally with a focus on multi-site casinos, cruise gaming, small-to-medium casinos and a range of emerging gaming markets.

Iverson energies are directed at developing, delivering and supporting innovative, efficient and globally functional gaming management solutions anchored on the best technology platforms available. Our premier product, the SLOTMaster Slot and Player Tracking system, now includes EFT functionality, a large touch screen display for graphical player interface, an interface to the Fidelio Property Management System, and a casino accounting system which integrates and harmonizes legacy accounting systems.

Headquartered in Philadelphia, we operate globally and are dedicated to serving our clients worldwide. 

More at www.iversongaming.com